Q4 Revenue Plan Sprint

Q4 is decided in August.
Walk in with a plan your numbers can support.

A fixed-fee planning sprint that turns your own sales, acquisition and retention data into a committed month-by-month Q4 plan, then tracks it against reality through December.

Book your sprint £2,750fixed fee · tracking through 31 Dec included
Why this exists

Most Q4 targets are last year plus ambition

The number gets set by feel in a planning meeting. Inventory, creative volume and cash commitments all key off it. Then the gap between the ambition and what your acquisition costs and repeat rates can actually deliver shows up in mid-November, when it is too late to do anything about it. The sprint closes that gap in August instead, while every lever is still on the table.

You leave with a number for every month of Q4 that your own data says you can hit, the spend and new-customer volume it takes to get there, and a live view of whether you are on pace, every day through December.
What you get

Six deliverables, one committed plan

01

Baseline build

Two-plus years of your revenue, acquisition cost and retention curves pulled from your own store and ad accounts. Read-only access, about 30 minutes of your time.

02

Feasibility check

Your Q4 target tested against what your real CAC, repeat rates and seasonality say is possible. If there is a gap between the ambition and the data, you see it in pounds, in August.

03

The committed plan

Month-by-month revenue, new-customer and spend targets for September through December. Not a deck. A plan with the assumptions written down next to every number.

04

Scenario options

Conservative, plan and stretch cases, each with the spend level and CPA assumptions behind it, so the trade-offs are a decision you make rather than a surprise you absorb.

05

Live tracking through 31 Dec

Dashboard access with daily pacing versus plan for the whole quarter. You always know whether the month is on, ahead or breaking.

06

Mid-quarter reforecast

When reality diverges, and it always does somewhere, the plan gets rewritten in early November. You adjust BFCM with six weeks of runway instead of reading a postmortem in January.

How it works

Two weeks from data to committed plan

Week 1

Connect the data

Read-only access to your store and ad platforms. Roughly 30 minutes of your team's time, then the baseline builds on our side.

Week 2

The planning session

A 60 to 90 minute working session. We test your Q4 ambition against your baseline live, work the scenarios and land on the plan together.

Sep to Dec

Track and reforecast

The plan goes live in the tracking dashboard. Daily pacing, alerts when a month breaks, and a full reforecast in early November.

Results

The planning discipline behind these numbers

+167%
Natural Fiber Socks
revenue vs the year before Kova
+96%
Candles
revenue in the first 12 months together
+92%
Home Decor
revenue in the first 12 months together
+83%
Kids’ Bikes
first-half revenue, year over year
Four real Kova clients. Names withheld out of respect for their confidentiality. Verification data available on request.
What it is worth

Priced against the decision, not the deliverable

A fractional CFO who maintains a forecast like this runs £2,000 or more per month. An agency strategy retainer costs more and usually inherits your target instead of pressure-testing it.

More to the point: one avoided bad Q4 decision pays for the sprint several times over. Over-ordering inventory against a fantasy number. Under-spending in a month your data says you could push. Finding out in late November that the plan was never feasible.

If Q4 is 30 to 40 percent of your year, the plan behind it should not be a guess.

£2,750
Fixed fee, one time
  • All six deliverables above
  • Tracking dashboard through 31 December
  • November reforecast included
  • Sprint slots are limited by design; plans lock by end of August
Book your sprint
Fair questions

What brands ask before booking

We already work with an agency.
Keep them. This is the planning and accountability layer; your agency executes against targets that actually add up. Most agencies inherit the goal from you and build media plans around it. Almost nobody pressure-tests whether the goal itself is feasible against your acquisition costs and repeat behaviour. That is the job here, and it makes your agency's work sharper, not redundant.
We already have Triple Whale, GA4 and a stack of dashboards.
Those are rear-view instruments and they are worth keeping. They tell you what happened yesterday. None of them will tell you what next month should do, whether your Q4 number is feasible, what spend it takes to close the gap, or rewrite the plan when you miss. Reporting is not planning. The sprint uses your existing data; it does not replace your stack.
It is only July. Is this too early?
It is exactly on time. Inventory purchase orders, creative production and cash planning all key off the revenue number, and those commitments get made in August and September. The brands that hit Q4 lock the plan by end of August. The ones that set it in October are decorating a number they can no longer influence.
What if the plan turns out to be wrong?
Every plan diverges somewhere; the difference is when you find out. Tracking and a November reforecast are included precisely for this. You find out in week two of November with six weeks of BFCM runway left, not in a January postmortem. A plan you can see breaking early is worth more than a forecast that was never checked again.
Is our data safe?
Access is read-only, your data is never shared or pooled with other brands, and client names never appear in Kova marketing without written permission. The results above are real and deliberately anonymous for exactly that reason.
Why a fixed fee?
Because the scope is fixed. Two weeks to a committed plan, then tracking through December. You know the full cost before you say yes, and there is no incentive on this side to stretch the engagement.

Lock your Q4 plan while it can still change the quarter

One email starts it: your store URL, your platform and roughly where you want Q4 to land. You will get a straight answer on fit, and a live demo of the planning platform on the first call.

Book your Q4 Plan Sprint